Traffic certification

Web sites that sell advertising spaces need information about their audiences, whose traffic  data must be endorsed by an independent and renowned auditing firm that give seriousness and guarantees transparency about advertising sales and information to the market. In this sense, Certifica Metric delivers detailed statistics about pages, sections or sub sections and strengthens relationships among their suppliers or advertisers. In addition, it lets data analysis, showing it friendly, thanks to reports via web and spreadsheets.

Historic recording of a web site data allows showing traffic trends, seasonality and most visited contents; profiling visitors habits and segmenting according to target groups; communicating to agencies and advertisers daily used parameters, such as scope, superposition and frequency; planning sales potential of the different sections and available stock. For any of these effects, Certifica issues an audience certification.

Most renowned media companies in Latin America are users of this service: IAB Peru, IAB Argentina, IAB Chile, Grupo de Diarios de America (GDA), as well as some independent media.